Values shape identity.
Every well-positioned business and every brand has values and lives by them. Often these values are not communicated effectively. But real values make the difference in a competitive situation. They are the most effective ingredient for identity and success. Well written and well staged in the media by Panama PR, values send out a powerful message to our clients’ customers.
Values inspire trust.
In a face-paced world full of change and products on offer, reliability becomes a challenge. Value communication creates long-term positioning. Panama PR builds up genuine confidence in brands, businesses and their staff. Values have an impact both on the market and on the business itself.
Values have a strong effect.
Panama PR not only communicates values for customers. In the interaction between customer and consultant, too, values promote communication that is built on trust. A value charter signed by all consultants is the basis for our special culture: trust, openness, honesty, loyalty and reliability are Panama PR’s core values.
The power of the narrative: We captivate opinion leaders from the fields of sport and lifestyle with really good stories.
Behind every new technology there is not only expertise but also a vision. We prepare complex content for media publication and make it possible to experience the future of technology.
Gourmet food or a unique destination – where topics like this are concerned, personal experience is everything. We leave a long-lasting impression through events, press trips and tastings.
With PR measures we actively manage communications for businesses, brands and products. Through owned, paid and earned media. We reach opinion leaders, decision-makers and consumers with relevant content at the right time and on target. This can only be achieved with journalistic content.
For the media, there is nothing as interesting as events. Individual and shared experiences have a powerful effect. We devise and organise more than 50 events each year: press conferences, interviews, product launches, media visits, media events, masterclasses for wine experts and society events with a touch of glamour.
Recommendations by micro influencers are the most credible form of communication. With WoM campaigns we increase the visibility and brand attractiveness of products. Real recommendations have a direct promotional impact and open up a dialogue with the target group – in all social media channels. And what’s more, valuable user-generated content is created at the same time for further communication.
Social media are both communication channels and sales channels at the same time. We use social networks to bring businesses into direct and active contact with their target groups. Real dialogues through relevant content. Social media advertising extends the reach and uncovers new fans and followers for brands and products.
Emotional and credible. Micro influencers are more credible, but influencers reach huge social web communities. The choice of the right partners is decisive. Together with suitable influencers, we make brands relevant and set trends. Personal contacts and targeted campaigns enable us to make the maximum impact.
Always think from the recipient’s perspective. Effective content must be relevant and structured to strike a chord with the target. We are specialists in content: for owned, earned and paid media.
Journalistic content is always specific to each channel, relevant to the target group and up to date.
International trade show marketing
Nowhere else can so many media, journalists, bloggers and influencers be found in once place as at trade fairs. Speed dating for journalists or a press conference – what is the right approach? We develop ideas to bring more visitors to the stand, get innovations into the media prior to the beginning of the fair and use all the services provided by the trade fair organiser. Before, during and after the event.
Active stakeholders define the image of our customers in a positive and lasting manner. We place great value on maintaining personal contacts, not only media contacts. We activate reputation networks. Industry analysts and opinion-formers in business and politics: from city mayors and trade associations through to members of parliament.
Values set us and our customers apart. Values differentiate us from competitors. We design communications strategies in order to communicate effectively and in a targeted manner in the long term and to make values really visible. Value communication as an objective and a strategy instead of isolated projects. This is our aspiration and one that generates added value for our customers.
The best and most effective form of brand management consists of confirmation in tests and positive media coverage. Recommendations from real users on social media and a company’s own online store result in appreciably more sales. We do everything to build the prominence and reputation of brands and products. PR can even promote sales.
By observing competitors and performing communications benchmarking, we assist in directing and managing communications. We recognise trends and changes in attitudes and the market that are of importance to the development of our customers. To this end, we monitor and analyse media coverage with a focus on specific objectives and topics –worldwide.
Customer loyalty through interaction: customer interaction increases brand loyalty and active recommendations for services and products. We know how the right content serves for more sales revenue and interaction through digital costumer engagement.
Panama PR has been part of the Panama group of agencies since 2005, which means it belongs to one of the leading communications and creative firms. 34th place in the 2017 Horizont and W&V ranking for Germany.
As a full-service agency, Panama is characterised by is affinity to SMEs and deploys budgets efficiently and effectively in B2C and B2B communication. More than 100 members of staff are specialists for brand management, creation, online communication, video, PR and strategy. Panama believes in the best possible path for brands to take: their own.
Panama PR communicates on behalf of a large number of international customers in Germany and Austria. Export-orientated German customers make use of our partner agencies in the USA, in the Netherlands, in China and in France.
Christian Josephi, managing partner of Panama PR, is a member of the Board of Directors of PR World Alliance. Fourteen owner-managed PR agencies that have been linked by a personal relationship based on mutual trust and a shared value culture since 2005: global strategy, local knowledge.
Panama PR is a member of London-based thenetworkone. This network of independent communications agencies, the largest in the world with more than 900 members, chose Panama PR along with another four members from Germany. This means that we are able to find exactly the right agency, whether in Texas, Indonesia or Uruguay, to successfully implement local projects with their industry expertise and media contacts. This works even in B2B niche markets such as automotive engineering or minimally invasive medical technology.
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