One of the things many people are keen to know is what happens to the companies in their region. It is therefore important to communicate actively now and take a confident stance. The adidas case shows how quickly communication that isn’t thought-through can turn into a disaster – even for world-leading brands.
The rapidly increasing number of visits of the online outlets by renowned media brands such as tagesschau, Spiegel or FAZ mean: In crisis situations, people’s hunger for information grows. Serious content and reliable sources are gaining new recognition. Even though some WhatsApp groups are already circulating conspiracy theories about the origin of the SARS CoV-2 virus. One of the things that interests many people is what happens to the companies in their region or in Germany. And how they are involved in the fight against the pandemic and its consequences. It is therefore important to communicate actively now and take a confident stance.