We are taking you behind the scenes at Panama PR. In our “Meet the team” series we will introduce you to our consultants and give you insights into our everyday work.
Panama PR introduces itself – Episode 11
Anna is studying Crossmedia Public Relations, has been a PPR trainee since September and copes very well with the fact that we are constantly throwing her into new cold water.
Why are you doing an internship at PPR?
I am currently in the practical semester of my Crossmedia Public Relation studies at the Stuttgart Media University. I chose Panama PR because I am very interested in the lifestyle sector and PPR has many clients in this field. Before I started my studies, I completed an apprenticeship as a fashion designer, fashion topics are particularly appealing to me. Panama PR is a small, family-run agency, which I like very much. Everyone has their role in the team, nobody is anonymous.
What did you expect from your internship at PPR? Have these expectations been fulfilled so far?
I wanted to gain a comprehensive insight into the work of a PR agency. Despite the difficult conditions caused by Corona, I gained a lot of experience in the first three months and was able to participate in some projects. My expectations have definitely been met so far! I accompanied a customer meeting at Auer Packaging, and I have also successfully completed a wine sample shipment. I also got a good insight into various PR tools. Despite the second wave and the increased home office, teamwork is working very well and we meet regularly for virtual meetings to talk about current projects. I think it’s great that I can take part in many digital seminars to expand my knowledge of PR.
What tasks have you enjoyed most so far?
I like working for our client Speidel, for example, because as a fashion enthusiast I’m in my element and can contribute a bit of expertise. I also find campaign development and brainstorming for new customer orders totally interesting. I enjoy doing influencer research for new media cooperations. I have noticed that the job of a PR consultant in an agency is very varied, every day you are faced with new challenges, you look after different clients and have to respond to different needs. The difficulty lies in doing justice to each customer equally and not losing sight of the big picture.
What was the most delicious meal of the cooking group so far?
I found Meike’s beetroot salad with cream cheese and walnuts very tasty right at the beginning of my internship! We sat outside in the garden and enjoyed the beautiful autumn weather. But my favourite thing was the Champagne Tasting Get Togethers with the whole team.
Early or late risers?
In doubt rather late.
Coffee or tea?
To wake up, I need the necessary caffeine boost, then at noon I like a fruit tea.
What are your plans for the time after your internship at PPR?
I will finish my studies at the University of Media, travel a little (if you can do it without any restrictions until then) and start looking for a job in the PR industry, I think I will stay in the lifestyle sector. Translated with www.DeepL.com/Translator (free version)
The Panama PR Team:
Christian Josephi https://www.panama-pr.de/meet-the-team-christian-josephi
Ann Katrin Fritz https://www.panama-pr.de/meet-the-team-ann-katrin-fritz
Monika Scheel-Kassai https://www.panama-pr.de/meet-the-team-monika-scheel-kassai
Sarah Posselt-Böhm https://www.panama-pr.de/meet-the-team-sarah-posselt-boehm
Tamara Stegmaier https://www.panama-pr.de/meet-the-team-tamara-stegmaier
Meike Grisson https://www.panama-pr.de/meet-the-team-meike-grisson
Linnea Schattling https://www.panama-pr.de/meet-the-team-linnea-schattling
Christina Dongowski https://www.panama-pr.de/christina-dongowski
Jonathan Wurster https://www.panama-pr.de/meet-the-team-jonathan-wurster