We are taking you behind the scenes at Panama PR. In our “Meet the team” series we will introduce you to our consultants and give you insights into our everyday work.
Episode 8: Birgit Werz. Only recently we celebrated Birgit’s 15th anniversary in Panama. She is one of the most experienced members of the technical unit and enjoys getting to grips with the most complicated topics. ⠀
What is the best thing about your job? What do you enjoy most?
I like the challenge of structuring technically complex content and formulating our clients’ real USPs in such a way that they reach their target audience.⠀
Every day is different in the agency: from conception to consulting, project management, media relations, copywriting, editing and photography. In fact, I have never been bored.⠀
Was was the funniest/most beautiful experience at PPR so far?
There were and are so many special moments: at customer events or press conferences, inspiring conversations at trade fairs and of course our agency trips and events. I especially like to remember Tini’s guided tour of the Staatsgalerie in Stuttgart, the agency trip on the Neckar and of course our ski trip.
What is the best food you have enjoyed at the Tuesday team lunchtime so far?
The variety is great – I have already taken many ideas home with me. I am always especially happy when Moni conjures up one of her delicious curries.
Early or late riser?
I’m not an early riser – but at the agency you’re one of the first at 8.30 am. ⠀
Coffee or tea?
Very much coffee! In the cold season I also enjoy a ginger tea with lime and honey. ☕️?⠀
Was makes Panama PR special?
For 15 years I have felt comfortable at Panama PR – this is especially due to the great team and the longstanding, trusting customer relationships. This makes work fun.
The Panama PR team:
Ann Katrin Fritz
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