The corona crisis is affecting agriculture. Particularly the asparagus season in Germany was hit by difficult conditions this year. Therefore the German food trade magazine Lebensmittel Praxis was interested in how the Corona pandemic affects the apple harvest and quizzed our client Pink Lady about the current situation.
Thierry Mellenotte, General Manager of Pink Lady Europe, firstly explains which operational and hygienic challenges must be met. Secondly, whether the pandemic will influence prices in the supermarkets. Thirdly, where the Pink Lady Association will stand in 4 to 5 years’ time.