XROC by AUER Packaging: Ready for any mission!

On land, water or in the air: the XROC case protects high-quality equipment from water, dust and vibration. With XROC, family-owned company AUER Packaging has launched a protective case series of the highest quality. Hunters, photographers and sports fishing enthusiasts alike appreciate the product for its robustness and light weight.

Since 2018, Panama PR has been strengthening the visibility and reputation of XROC through continuously successful PR. Influencer campaigns with product testers achieve a high online visibility in social media – specific to each target group. Credible recommendations from real users also increase the attractiveness of the brand and strengthen the brand perception in the target group. The result: the XROC has become an absolute must-have for hunters and photographers. Through the planning and implementation of trade fair communications, we are also in constant contact with the media. Panama PR continuously opens up new markets and target groups for its clients with innovative cooperation possibilities. Since its market launch, XROC has been a strong B2B product and an indispensable companion for every mission.