The taste, the aesthetics and the spirit of Sicily in a bottle
Donnafugata ranks as one of the most prestigious wine estates in Italy, is one of the 19 members of the Istituto Grandi Marchi and stands for pioneering work in the field of quality winemaking in Sicily. Already an icon in Italy, Donnafugata is now conquering the German premium wine market.
Panama PR provides for more brand visibility through media relations and social media marketing. On media visits in Hamburg, Munich and Frankfurt we bring along chilled wine that we take directly into the editorial offices of lifestyle media such as Salon or Cosmopolitan and specialist magazines such as Falstaff or Wein+Markt. Gourmet chef Tim Raue and José Rallo, who runs the winery with her brother Antonio, enchant even the most critical of journalists at our dining event in Berlin. We use the German-language Facebook page to convince professionals and wine lovers: Donnafugata is more than wine.
The result: Editorial coverage in Frankfurter Allgemeine Sonntagszeitung, EatSmarter, Schluck and Captain Cork: Donnafugata is just as visible in lifestyle and opinion-leading daily media as it is in important trade journals.