Sales-promoting B2B communication: sustainable labels capture new markets.

Etiket Schiller is one of the leading label manufacturers in Germany. The family-run business is a specialist in the production of self-adhesive labels, tags, stickers and type plates for industry, small trades and medicine. Since 2016, this manufacturer has been implementing an end-to-end sustainability concept both for the business and for its products. From procurement through to disposal. Panama PR started its media relations work in 2016 with the objective of positioning and raising awareness of Etiket Schiller as Germany’s leading provider of sustainable labels. With continual and focused PR work, Etiket Schiller has made sustainable labels its very own topic and is present in the media and among opinion-leaders. Panama PR establishes the two managing directors as the go-to contacts and sources of information for specialist media in the packaging industry and for expertise in customers’ trade media. With a digital press kit, regular press releases, an editorial schedule and an annual media tour, Etiket Schiller achieved more than 100 pieces of coverage in the focus media for the beverage, food and cosmetics industry in the first two years.
The result: The PR budget returns more than three times its value in terms of media coverage (PR ROI). New customer inquiries from industry giants placed with Etiket Schiller can be traced directly back to media reports.