Own brands on the road to success. Communication strengthens brands, generates customer loyalty and triggers sales.
INTERSPORT is the largest group of affiliates in global sports retail. In Germany, more than 900 INTERSPORT retailers manage around 1,500 shops and generate total sales revenue of €2.94 billion. Panama PR manages the INTERSPORT retail brands of McKINLEY, ENERGETICS and FIREFLY as well as the SICHER IM SCHNEE (safety in the snow) image campaign. By constantly setting the theme, we manage all PR activities – from press kits and digital newsrooms through to word-of-mouth campaigns.
The success: INTERSPORT own brands have a large reach in lifestyle and special interest media. Product PR enables INTERSPORT to also reach millions of digital users. Its exclusive brands have been established on an equal footing with leading industry brands.