The cosmetics brand p2 is very well known as the exclusive own brand of drugstore market leader dm. It is purchased mainly by girls and young women who look for on-trend products not only in make-up but also in hand and nail care. Panama PR is here to intensify the media contact and increase brand visibility in the right media. p2 can be seen in a top-segment brand environment and in glossy lifestyle magazines – as a supplement to brand marketing in the popular press and teen media. We open up new narrative worlds through setting specific agendas for p2. We use the digital press kit, the editorial schedule, attractive press lookbooks and distribution of high-quality product samples to focus media and bloggers to keep journalists and influencers up to date. By focusing on lifestyle media and media cooperations, Panama PR communicates the brand as stylish, on-trend and fashionable.
The result: More than 1,000 publications with a media reach in excess of 200 million in one year.