Pink Lady is certainly one of the best known and most popular apple brands among German consumers. The unique taste experience and the high and consistent quality convince young and old apple fans alike. For more than 20 years, Pink Lady Europe has been backed by a cooperatively organised community of over 2,600 producers, 90 sorting and packing stations, 14 approved fruit distributors and 12 nurseries in South Tyrol, France and Spain.
Since 2019 Panama PR has been communicating for the non-profit association Pink Lady Europe in Germany. From influencer marketing and social media to media relations and communicative support of POS campaigns – we communicate positively and sustainably about Pink Lady Europe. Innovative campaign ideas make the brand’s commitment to the preservation of biodiversity visible and appeal to discerning consumers of sustainable food. Through the planning and implementation of trade fair communications, we are also in constant contact with B2B media.
Pink Lady enters into an active exchange with consumers. The result: successful communication about the fine aroma of Pink Lady apples and responsibility for the environment has leveraged a reach of over three million readers in print and over ten million online. Through continuously successful PR, we strengthen consumer confidence in the brand. In this way we support and promote the strong market position of Pink Lady in Germany and the brand loyalty of Pink Lady fans.