One of the things many people are keen to know is what happens to the companies in their region. It is therefore important to communicate actively now and take a confident stance. The adidas case shows how quickly communication that isn’t thought-through can turn into a disaster – even for world-leading brands.
This is an extremely unusual situation and many people are rediscovering the advantages of credible journalistic channels. Since the beginning of March, visits to the online portals of the major national print media such as FAZ, Süddeutsche, Spiegel or ZEIT have increased by 46 percent.