A recent study by Axel Springer media impact and forsa states: “Germany is ready for a new start – and we are right in the middle of it!” 86% of those surveyed have changed their “attitudes and behaviour” during the pandemic. Only 14% “continue to go about their daily lives as before”.
The representative survey of around 2,000 people aged 16 and over shows that there are four types of crisis management: 86% consume differently than before the pandemic, 65% want to buy more from sustainable and environmentally friendly companies, although this is more important for food than for clothing when making purchasing decisions. These are the four crisis management types:
“Thoughtful type (31%): Has many things on his/her mind, consumes conscientiously and always has the community in mind.
Confident type (30%): Is happy that everyday life is slowly returning, is already shopping in stores and is preparing for the holidays.
Withdrawn type (25%): Continues to avoid social contacts and public transport, prefers to shop online and has cancelled plans (if any).
Indifferent type (14%): Does not let the Corona measures disturb the usual rhythm and does not follow the existing rules. Follows daily routine as before.”
The complete study “Back to Life – Germany’s crisis compass 2020” can be found here (German only):